Making your words work, was the subject of the presentation today at the Scottish Women in Technology Conference hosted at Hewlett Packard in Erskine. It was part of a series of presentations under the banner of ‘It’s not a Glass Ceiling, it’s a Sticky Floor’ by author, Becky Shambaugh. Becky has identified that there are about 7 Sticky Floors that hold women back, and one of them is our reticence or inability to ask for what we want.
I began my session by exploring the barriers to ‘asking for what you want’. These fantastic delegates from HP, IBM, Cisco, Dell, JP Morgan and a host of other admirable organisations, recognised that 3 main barriers that held them back:
1. Lack of self confidence
2. FEAR – of saying ‘no’, of managing expectations and fear of their own success and failure
3. Knowledge and expertise – linked to am I perfect enough? Am I good enough? Can I gain clarity?
We explored these in detail, lack of confidence being the burning issue. Here is what we explored…
Self Confidence
Acceptance is a basic human need. A new born baby, born into the world, seeks acceptance with its first breath, cry and suckle, as it lies feeding on its mother’s breast or bottle. Lying there it is finding acceptance and of course love. Rejection at this vital part of life leads at worst, to death. Therefore, her fight for survival means getting her needs met immediately; our first learned behaviour…or instinctive behaviour.
As that child grows, it develops a sense of status in its family; the big sister, the little sister or the only one.

She then develops more and gains her experience; the one that’s good at maths, good at ballet or good at art, for example. Normal functional parents love to talk about what their child is good at, and recognises each child’s strengths as they develop. As a result, this child grows into an adult with a good level of self confidence, worth and esteem.

However, in the workplace, this little cycle goes the opposite way round… you must prove your experience, in order to achieve status and therefore acceptance. Think about when you go for an interview? You are often asked ‘what is your experience?’ proving experience gets you status (a role) which leads to acceptance (inclusion and belonging).
Nathaniel Brandon once said that “Self Esteem is the integrated sum of SELF CONFIDENCE and SELF RESPECT; It is the CONVICTION that you are COMPETENT to deal with life’s challenges, and that you are WORTHY of happiness.” In short, I like to think that self-esteem is the way that you talk to yourself. In my book Dancing Round the Handbags, I discuss this in more detail and provide you, the reader, with ways to develop confidence, conviction and worth. Suffice to say that for many women, our sense of deserving is lower than that of our male peers. The reasons are many, but one points at a multi-billion dollar industry that is telling us to be as small as possible and that we are not good enough the way we are. Taking up as little space as we can, and not bragging about our strengths depletes our power and often gives it away to those ready to accept credit. On the radio recently, I heard a report about the increase in obesity in the UK, and whilst that is not good, it was interesting to hear the ‘expert’ say that ‘anyone over a size 18 is obese’ – a size 18 is a term that applies to women’s clothes; is it only women who are obese? There was no mention of the size 38 trousered-muffin-topped-fat-bellied men that wobble around! Advertising for slimming products, low fat foods or drinks usually depict women and not men in their one-dimensional message. Each day, women are bombarded with messages that tell them they are not good enough, therefore it is no wonder that this manifests in the workplace too. Many women question their talent believing that a job must be easy, or that they are lucky to hold it, rather than believing that they are good or great at what they do. Read the chapter in Dancing Round the Handbags that deals with our view of the world in this context. The chapter is ‘My Mirror’ and explores how you see yourself and how you can build confidence.
FEAR
For most of us, the fear of rejection is high, and for women, who tend to blame internally, they hold themselves back by a critical voice that says ‘do I have the right skills and experience to do this? Will I get the recognition I need? Will I be accepted?’ The old story about women not applying for jobs because they can only do 8 out of 10 of the role requirements, is based in this fear of rejection. Not having all the knowledge, experience and qualifications (credentials) is a core self limiter for women. This leads to a cycle of self limiting behaviours that can be addressed with the right interventions that are discussed below. Interestingly, knowledge and expertise was the third barrier and very much linked to fear.
FEAR – a big word, and guess what it is a nemonic for? False Expectation Appearing Real – most fear is future based and imagination generated. Most fear is not real, it is imagined! It comes from something that women practice and perfect – the act of chaining. We have a basic need for acceptance (as shown in the diagrams above), and fear of rejection is a huge inhibiter. For example, delivering a sales presentation may induce fear, and thoughts like, ‘what if I mess it up? What if they laugh at me? what if I get thrown out? OMG I might lose my job! OMG I won’t be able to pay the mortgage! OMG me and the kids will be out on the street!’ and before a woman has even arrived at the conference room door to deliver her sales presentation, her fear of rejection levels are so high, that she has become a bag lady on the street! For many women this becomes self limiting, and the flight response kicks in and holds us back from taking a risk… or an opportunity!
We all meet face to face with Mrs Opportunity at times in our life, our ability to grasp that opportunity and run with it requires COURAGE. Think about someone just about to do a parachute jump, they, as they stand on the edge of the plane door, feel fear. It is courage that helps them to jump. Then, having landed on the ground, they have had an EXPERIENCE, no one can take that away from them! Good or bad it is their experience; whether exhilaration or despair. That experience outcome creates choice ‘I am never doing that again!’ or ‘I can’t wait to do that again!’ Choice creates empowerment – you cannot delegate empowerment, you can only experience it through choice. People who have no choice, are rarely empowered. Empowerment creates self confidence. Self confidence is the antidote to fear and helps us to create more opportunities for ourselves and turns this cycle shown left, to one that flows in a positive direction with different outcomes.
The Solution
To build self confidence in women to take more risks and dance their best life, I believe that employers can help by:
1. Providing one to one coaching for women – I coach a few women from SWIT and WIT, but I believe that no one has yet had the confidence to ask their employer to pay for this investment in themselves and so they are paying for my time as private clients – YOU ARE WORTH IT! Employers, they deserve it and I believe that a personal coach is important (tip: qualified one! too many people say they are coaches, and are not qualified!). Mentors are abundant, and of course provide mentoring related to the job, but for women, ‘doing the job’ is only one part of the equation. I think that they need a coach to develop them as individuals, to raise self awareness, esteem and personal attributes.
2. Provide each woman with a male career sponsor – read my blog on sponsorship to find out more
3. Invest in an internal scholarship programme to prepare, train and qualify women ahead of the job ad being placed on the board. I developed a scholarship programme for HP when I was there. It was not gender specific, but it allowed employees to develop the skills and capabilities to do their dream job. I had secretaries that wanted to get into finance, support engineers who wanted to sell, HR people that wanted to do marketing communication…the list was endless! It provided a great low risk platform for people to dip their toe in the pond of career change, learn the skills, be coached, mentored and ghost for about 18 months. When the jobs came up, they were all ready to apply!
4. Playing to each woman’s strengths - The barrier to asking for what women want is KNOWLEDGE and clarity of their own expertise. When you play to your strengths, this is rarely an issue. People who do what they love and love what they do, rarely worry about skills and capabilities to do the job. It is usually only when we are not passionate about our work, or undervalue a specific task that we feel an incongruence. Playing to your strengths never feels like work. Therefore support your women to develop their strengths, and help them to let go of all weaknesses. I remember a manager once telling me that my communication skills were excellent, but that my planning and organising skills were rubbish…he paid a fortune for a lot of time management courses that did little to improve my organisation skills, or his profitability! Even today, it is not a strength for me, but I now find other people who do have it as a strength and set them free to organise me, and me free to do what I love best!
5. Kick the birdie out of its nest! In other words, to help your women to fly, they must get out of their comfort zone, help them to take a big risk. An old boss of mine in HP once said to me, ‘Lynne, if you haven’t taken a big risk in the last 12 months, your life is too safe.’
The SOAP than cleans up this floor is:
S: Self, manage your critical voice, you are good enough! Take a risk – what’s the worst thing that can happen?
O: Others – manage your boundaries, understand communication, politics and take credit for your work
A: Attitude – Look always for a win-win in your communication, ensuring that it is assertive and not aggressive or passive. Use Zapper phrases and encourage positive energy within you and in others
P: Philosophy – The philosophy of the organisation is it’s culture. Do you hold the same values, beliefs and behaviours that your organisation does? Find out what the culture truly is and decide if you fit. Caroline Taylor said yesterday ‘Imagine yourself as a tree, the branches are all the places that your career takes you and the choices you make. Your roots are your values and that which is core to you. Make sure that you are casting a shadow that gets you what you want’. Too many women are oak trees casting the shadow of a sapling it is time to set yourself free!
Remember:
‘Assertiveness is not what you do, it’s who you are. It is an outward expression of COURAGE, CONVICTION and CONFIDENCE that is in service to, and protection of, your values’.
I look forward to working with you all again, and hope that you will buy my dancing Round the Handbags book (out in November), workshops, coaching and training to support you and your women to develop.
Finally, I would like to extend my sincere thanks to HP, and particularly Corinne Buivenga and Roisin Reilly for their support, encouragement and confidence in my ability to deliver value to the women of SWIT and HP. Please share this blog with all who could not attend – and anyone else that you think would benefit.
Ladies, Dance your best life!
Lynne Copp, Author, Public Speaker, Coach & Developer of People
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